PaquetesParaOrlando.com Initiative

Direct Response Marketing

The banners ad units shown here were created in three different sizes to maximize available resources. One set of banner ads was published in Value-Click’s network while the other at Yahoo.com, both targeted to a pre selected –Spanish speaking- countries. In the USA, the campaign was only aimed to those users with Spanish set as the language of preference in the browser.

The success of this campaign was credited to various elements. it performed well with an average click-thru rate of .35%; average bounce rate of 23%; cost per call above $9.5 and a closing rate of 35% .

Contributing componets:

1. Banner ad creative (color, message and offer)

2. Connecting element between banner ad and landing page

3. Once at destination page, reaffirmation of triggering elements

4. Call to action content within the “fold”

5. Appropriate placement of triggering elements (“F” configuration)

6. Content and credibility ingredients

7. Others

Though this website was developed as a transactional portal, at the above date is was ranked on the first page in Google & Yahoo for travel related keywords within 90 days.

This initiative is a good example of effective integration of content, domain selection and the use of PPC & CPM, ideal ingredients to boost SEO performance.

To review the landing page that followed after the banner, please click on the top static banner ad.

For more information about these techniques and other enhancements, please call at (407) 421-5447.