Marketing Services /

Online Reputation Management

Attribute Marketing specializes in proactive online reputation management for companies, brands, products and executives. Online reputation management encompasses not only standard search engines like Google, Bing and Yahoo! but also video sites such as YouTube, forums and message boards, consumer review sites, blogs and social media sites, including Twitter, Digg, StumbleUpon, Reddit and many more.  Attribute Marketing will assist your business in developing a comprehensive online reputation management program that will allow you to gain control of your online image.

Attribute Marketing will take in consideration both amateur user-generated content (UGC), consumer generated media (CGM) and professional journalistic content.  In each instance Attribute Marketing will address the issue of neutralizing derogatory content via top online media and relevant vertical channels.  UGC and CGM have become increasingly challenging with social media and other user-based content aggregators. 

Our Online Reputation Management services include:

• Research and Analysis of existing online reputation across all types of online media
• Develop customer-engaging programs to increase perception and other opportunities to counteract bad reviews
• Implement daily monitoring mechanisms for online review
• Identify influencers to develop more effective public relations campaign

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